A post displayed to your customers on Google should be brief, useful and encourage action. Also, the photos should be crisp and well lit.
Post: The photos should be simple, clear and sharp, in addition to having proper lighting and bright colors. They should have a minimum resolution of 400 pixels wide by 300 pixels high, in JPG or PNG format.
Videos: Video file formats accepted are AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS and MTS. The maximum size is 100 MB.
Information: Title (if the post is an event): describe the event in four or five words. The title can be 58 characters.
More details: Be clear about the offer/event. Your post can be up to 1,500 characters long, but the ideal length is 150 to 300 characters.
Call-to-action: include instructions such as "Buy", "Book Online", "Learn More", "Call" or "Visit the site".
The Google My Business tool was created in mid 2014 with the purpose of gathering all the information about the companies and display it more prominently to users according to the relevance of the search.
You do a google search and soon there are structured search results by distance with contact information, opening hours, external photos, logo and everything else from the tire shops and workshops closest to you.